Hi Iโ€™m Claudia Yuen.

Iโ€™m an art director and designer. Originally from Toronto, based in Seattle, working globally. Iโ€™m currently embedded at Apple ๏ฃฟ via Critical Mass.

Selected Work

Apple

Embedded Art Director and Designer with Appleโ€™s Marcom team, creating digital and interactive web experiences for Appleโ€™s iconic products.

Geico

Embedded Designer at GEICO, enhancing the design system, designing consumer apps and internal tools to create consistent, intuitive digital experiences.

SeatGeek

Designing scalable templates and components for SeatGeekโ€™s seasonal campaigns, promotions, and partner pages.

Toronto Public Library

Developing Toronto Public Libraryโ€™s dedicated childrenโ€™s brand, a flexible identity that celebrates exploration and adapts across print, digital, and physical spaces.

Pioneer Seeds

Creating intuitive product flows and scalable components for data tools, discovery, and farmer transactions.

Jeep

Bringing the Jeepโ€™s adventurous spirit to life through vehicle launches, seasonal campaigns web pages and promotional assets.

Innovation North at Western University

Visual identity for Ivey Western Universityโ€™s Innovation Learning Lab, capturing the intersection of business, creativity, and strategy through a brand built to inspire innovation.

Canadian Association of Gift Planners

A national initiative charitable giving across Canada, with a brand identity and a digital experience connecting people with planning resources, charities, and professional advisors.

Brands Iโ€™ve Worked Withโ€ โ€

Apple
Burger King
Canadian Association of Gift Planners
Dora the Explorer
Food Banks Canada
Geico
Jeep
McDonaldโ€™s
North Illinois Food Bank
Pioneer Seeds
Pollinator Partnership
Real Estate Council of Ontario
SpongeBob SquarePants
T-Mobile
Toronto Community Housing
University of Toronto
Western University
York University

Recogition

Telly Local TV Silver Award Winner
Hermes Creative Awards Winner
The Association of Registered Graphic Designers Finalist Emerging Designers Under 35
Applied Arts Design Awards Winner
Red Dot Communication Design Award Winner
RGD So(cial) Good Design Award Winner
Adobe Design Achievement Awards Semifinalist
Red Dot Communication Design Award Winner
Spikes Asia Award Shortlist