T-Mobile launched a nightclub-inspired signature retail store in Las Vegas, designed to deliver an immersive and vibrant customer experience. A key feature of the store was a neon-themed refreshments and juice bar, which required custom branded materials to enhance the atmosphere and align with T-Mobile’s bold identity.
Leveraging T-Mobile’s iconic black and magenta color palette, a suite of printed materials was created to reflect the energy and style of the space. Deliverables included eye-catching posters, sleek menus, branded coasters, and custom drinkware, all designed to seamlessly integrate with the store's neon aesthetic.